Augmented Reality: Magic Leap

All of our talk in class reminded me of a product I read about in the Wall Street Journal. I could not remember what the product was called, thus I could not mention it. The other day one of my friends brought the product back to my attention and now that I have the information I would love to share it with you. The reason my friend discovered the product is because Google just invested $542 million into the company. The company is a start up company named Magic Leap. They have no come up with any real products yet but those who have tested the products say that the augmented reality created is “incredibly natural and almost jarring”. The company was created based on two simple observations:

  1. The technologies we have today take us away from the real world
  2. He future of computing should be derived from respecting human biology, physiology, creativity and community

With these two ideas the company worked to combine our physical world and our visual perceptions of the world. They want to create unique experiences that are “magical”. Everyone needs a little magic is his life.


Why do we care?

So yeah maybe this technology is cool, but why do we really care? Why would Google invest $542 million into this start up company? I think that there are two reasons. The first reason being that this product will work extremely well with Google Glass. Google Glass will be an easy way for this product to combine the real world were seeing and virtual objects we create. Another reason Google may have invested in this company is to facilitate its growth and in-turn receives a great deal of revenue in the future. If this product is successful it could be used as a tool in the creation of films. It will make the meshing of virtual pictures and the physical world in film quite simple. Movies continue to generate huge profits and a new invention in the industry could make fabulous money.


~Malorie DiPesa


2 thoughts on “Augmented Reality: Magic Leap

  1. Your description of Magic Leap’s product reminds me of a conversation Jeffrey and I had while walking back from class last week.

    We were discussing the potential for integrating the real world and virtual reality. I thought it might be an interesting development if we could use photogrammetry or 3D scanners to create virtual copies of objects such as a chair or an arm and summon them into your world in a manner similar to the creative mode in Minecraft. You could place any object that you or anybody else scanned into the database and use it in your world however you wished.

    An interesting development occurred to me. If you could somehow associate attributes with items you scan, you could successfully input a piano into a virtual world and play it, depending on how accurately you could scan your actions into the world.

    Virtual gaming aside, there are also applications for social networking from a distance, as you could communicate with your friends and family remotely by having a camera focused on you and using some sort of 3D viewing advice to see everybody in the virtual environment.

    There are, undoubtedly, more applications for such a technology, but I think we can look forward to cheaper, more accurate 3D mapping in the future.

    -Jake Prescott

    • I was just thinking about the class in the shower, and now I see this! This will be quick, because I have a test and a homework to finish up. In the probably distant future where we have very highly performing computers, we can use cameras that are synced to move in careful directions, take pictures at the same time, and many photos in a short time frame to set up a video of sorts of objects created through photogrammetry. So all those green-screen point system captures of people that can be manipulated to produce the humanoid creatures we see in movies nowadays (e.g. Gollum) could progress to full 3D and all-around captures of an object, person, or animal moving. That way, you could someday see a circus act in 3D, where cameras have taken each person’s act individually, and put them together into an actual circus, with the ability to view the act from many angles. Still very far off compared to the other ideas here, though.

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