All of our talk in class reminded me of a product I read about in the Wall Street Journal. I could not remember what the product was called, thus I could not mention it. The other day one of my friends brought the product back to my attention and now that I have the information I would love to share it with you. The reason my friend discovered the product is because Google just invested $542 million into the company. The company is a start up company named Magic Leap. They have no come up with any real products yet but those who have tested the products say that the augmented reality created is “incredibly natural and almost jarring”. The company was created based on two simple observations:
- The technologies we have today take us away from the real world
- He future of computing should be derived from respecting human biology, physiology, creativity and community
With these two ideas the company worked to combine our physical world and our visual perceptions of the world. They want to create unique experiences that are “magical”. Everyone needs a little magic is his life.
Why do we care?
So yeah maybe this technology is cool, but why do we really care? Why would Google invest $542 million into this start up company? I think that there are two reasons. The first reason being that this product will work extremely well with Google Glass. Google Glass will be an easy way for this product to combine the real world were seeing and virtual objects we create. Another reason Google may have invested in this company is to facilitate its growth and in-turn receives a great deal of revenue in the future. If this product is successful it could be used as a tool in the creation of films. It will make the meshing of virtual pictures and the physical world in film quite simple. Movies continue to generate huge profits and a new invention in the industry could make fabulous money.